LRM™ (Land Relationship Manager) is Prophetic's centralized pipeline and intelligence tool. It's where every project, analysis, relationship, and insight lives — so your team's knowledge stays with the company instead of walking out the door with individuals.
Traditionally, land teams store deal history in spreadsheets, email threads, and people's heads. That intelligence degrades. LRM fixes that.
What LRM™ Does
Projects — Save parcels to projects and move them through your pipeline stages. Every detail, note, and analysis stays attached to the parcel so you never start from scratch when an opportunity resurfaces.
Team Alignment — Everyone on your team sees the same information. Set visibility triggers to control when projects become visible to the broader team.
Tasks — Create reminders and assign work to team members. Set deadlines and get notified before things come due. Syncs with Outlook and Gmail.
Alerts — Prophetic monitors the market 24/7 and notifies you when conditions match your criteria — a zoning change on a parcel you're tracking, a new entitlement filed in your target market, a property entering foreclosure.
A Few Things to Know
LRM is built into the Prophetic platform — there's nothing separate to install or configure. Everything you do in SearchAI, ZoneAI, SiteAI, and Due Diligence feeds directly into LRM, so your pipeline intelligence is always up to date.
LRM is interchangeably referenced as the Pipeline.
LRM is available on all plans — Pro, Expert, and Enterprise.