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DevMap — What It Is & What It Does

How DevMap tracks active and entitled developments nationwide to surface competitive intelligence.

Written by Mikaila McLane

DevMap is Prophetic's competitive intelligence map layer. It tracks every new residential, commercial, and industrial development nationwide — recently built, under construction, and coming soon — and surfaces them on the map so you can see exactly what's being built, where, and by whom.

Developments appear in DevMap during the entitlement phase, months before public announcement, giving you an early read on where markets are heating up and where competitors are deploying capital. You can also see absorption rates, pricing trends, days on market, and product mix for every tracked development — not just location and stage.

You can filter by asset class, development stage, size, developer name, and date range. For homebuilders, it's especially powerful for:

  • Understanding what products competitors are building in target markets

  • Spotting emerging growth corridors

  • Avoiding markets headed toward oversaturation — all before you commit to a site

DevMap is available on all plans. Pro plans can locate developments on the map. Full project-level analysis — absorption rates, pricing trends, product mix, and competitive intelligence — is available on Expert and Enterprise plans. Not on Expert or Enterprise yet? Talk to your account team.

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