Most land teams find out what competitors are building the same way everyone else does — a news article, a drive-by, a broker mention. By that point the opportunity to get ahead of it has already passed.
DevMap surfaces competitive intelligence months before it becomes public knowledge.
What DevMap shows you
DevMap layers every active and entitled development project nationwide directly onto the map. For each one you can see:
Developer name and project stage (planning, entitled, under construction, delivered)
Asset class and product type
Unit count or lot count
Absorption rates, pricing, and days on market for delivered projects
Timeline from entitlement to delivery
Projects appear in DevMap during the entitlement phase — months before ground breaks and long before any public announcement.
How to use it in your workflow
Before entering a new market: Run DevMap on your target geography before committing to a search. If three national builders are already entitled and under construction in the same submarket, you're looking at a supply problem 18 months from now. If the pipeline is thin relative to demand signals, you may be early.
While working a specific site: Any SiteAI or Full Analysis run automatically shows nearby DevMap developments in context. You can see who else is building nearby, what they're building, and how their absorption is tracking — before you make an offer.
For leadership reporting: DevMap data gives your division's land team a credible competitive context when presenting deals internally. "Here's what's being built within 5 miles, here's how it's absorbed, here's why our site is differentiated" is a different conversation than "we think the market is good."
Filter options: Narrow DevMap by asset class, development stage, size, developer name, and date range to focus on exactly what's relevant to your deal or market.